recently, the media broke the network to share massive layoffs and Sina luxury goods coming off the news. Since the second half of 2011, the domestic luxury industry appeared Huha network wages and resignation, serves network events such as layoffs. With a luxury electricity supplier bogged down in the past, much sought after luxury electricity supplier industry has no longer the scenery, the whole industry to accelerate the shuffle. The absence of service, customer service and consumer buying habits to get out of line, brands authorized by the supply is not stable, is the main reason, the luxury industry’s troubled future electricity supplier, O2O mode or a new direction to get rid of the current predicament.
domestic luxury electric business crises
luxury electricity supplier in 2009 began to introduce china. A large number of entrepreneurs and investors with an unlimited vision of the domestic luxury market, will focus on the project. The domestic luxury site immediately emerged like bamboo shoots after a spring rain, The Eight Immortals Crossing the Sea Gexianshentong, no two of glory. Two years later, the bad news to connect. Once the darling of the capital risk investors quickly became a hot potato.
share network CEO Yang Peifeng once boasted, "in the luxury business field, we must first first tier, we have tens of millions a month of sales." Recently, the quality of the network has been plagued by a substantial layoffs news. It is reported that the company will cut the size of the staff of nearly 200 people, accounting for about 1/2 of the total number of shares of the original staff.
this, Yang Peifeng responded that the Department of layoffs strategic adjustment, the purpose is to optimize the management, improve human efficiency. Cut off unnecessary personnel and related funds, pay attention to the company’s earnings will be an important direction in the future.
at the same time, Sina luxury goods coming off the news spread like wildfire. According to reports, Sina luxury goods original team is not in the project, but to do other business. In this regard, the official has not yet responded. Reporters through the network search Sina luxury Channel found that the final entry of the page shows that sina is still goods, while the Sina mall luxury page has been unable to log.
in February this year, the staff revealed that the luxury goods B2C website is still in the Spring Festival before and after the massive layoffs……
a fanfare of luxury electric providers now a large number of layoffs, the entire industry is experiencing challenges hitherto unknown. From the previous explosive growth to the moment now fell, luxury electricity supplier in the end how?
supply problem into the luxury business
China has become the world’s second largest consumer of luxury goods, but the strong demand for luxury goods did not bring substantial benefits to domestic luxury electricity supplier. The reason is very simple, many international luxury brands have entered China, but it does not favor the electricity supplier channels. These international luxury brands attach great importance to their own brand image, do not want to compete with some low-cost sellers of goods, so that the public on the concept of luxury produce a vague sense. They also do not want to see the electricity supplier channel threat to their own price