Tmall double 11 investment exposure eight dimensions of business considerations


] August 12th news billion state power network, according billion state power network understanding, 2014 Tmall double 11 investment details have been exposed: Tmall from business qualifications, commodity prices and the merchant shipping capacity of these three aspects of business registration requirements, with the intention to businesses during the period of August 13th to August 22nd registration.

Tmall consider the eight rules of the registration business

It is reported that

, Tmall from Alipay turnover, shop types, shop, customer price, DSR three, comprehensive index, customer service service businesses the main category of dimensions including comprehensive consideration to meet the access threshold of businesses, and ultimately determine the business activities of the list of 11 finalists double.

In addition, Tmall will be 11 this year, more than double the price of goods and control

. In 11 double sales prices of commodities must be less than during the September 15, 2014 to November 10th Tmall closing low of ten percent off, but 3C, digital home appliances, recharge, contract machine, communication, gold, platinum, beauty, the book category, decoration design category except.

and Tmall also set the 15 days after the double is set to double the price of the protection of the activities of the 11 commodity price of 11. During this period, I have participated in the activities of the sale price of 11 pairs of goods shall not be lower than the price. 3C digital, home appliances etc. the category is still not in range.

in order to protect the consumer’s shopping experience during the 11 double, Tmall also put forward to the merchant during the period of the activities of the two goods in the audience of the requirements of the package, the recipient’s address in Hong Kong, Macao and Taiwan, as well as overseas orders excluding. The virtual category, the subscription class magazines, fresh milk, drinks, and other categories do not support free shipping. Travel goods, bags category of flowers and maternal large shipping service is not supported in Inner Mongolia, Gansu, Qinghai, Ningxia, Xinjiang, Tibet, Hong Kong and Taiwan and overseas areas.

in logistics, Tmall double 11 for the furniture category proposed 100 cities main city package delivery and installation requirements, and household goods class support home delivery service.


period from November 11th to November 17th buyers payment orders, businesses must be in November 20th before delivery and by the logistics companies embrace parts, before November 25th 24 can see the status of orders logistics company in the logistics system. In accordance with the "rules" of Tmall or delay delivery processing.

for special categories of shipping time Tmall launched a special standard. For example, to participate in 11 of the large furniture and building materials goods, businesses simply complete the delivery within the next 20 days from the date of payment buyers. The purpose of the mobile phone contract machine goods should be completed within 10 days from the date of payment buyers. Custom, pre-sale, furniture, building materials, commodity details page set up in advance of the goods to the time of shipment of goods to the description of the details of the page shall prevail, other special circumstances of the two sides to negotiate their own.

Tmall 11 this year also launched a special freight insurance. Tmall said freight insurance is to reduce the double 11 day >