market is now undertaking a variety of emerging industries raging like a storm, times out. For entrepreneurs choose which industry is a key step in winning. Compared with other investment channels and financial instruments, entrepreneurship in the above level, the meaning of a heavier lifestyle. Entrepreneurship is a way of life, in a sense, the way of life to a certain extent change the direction and direction of entrepreneurship.
financial market towards the "surplus" raging like a storm, the "loss", however, entrepreneurship as a means of investment, is less affected by the policy level, and the technology is relatively low threshold way. But it is also because of this, 2006 entrepreneurial road how to move, we can explore the future direction of the official basis is not so clear. After the reporter visited the city in the successful business cases, starting from their experience and market trends, summarized combing, summed up the four ideas, hoping to start in 2006 to help investors.
ideas one: highlight the unique personality of the market
it is undeniable that the current consumption in the continuous upgrading, eating, dressing, communication, the basic appeal has never changed, but to highlight the personality is to update the mainstream of consumer demand and higher. And business opportunities are also attached to the provision of personality choice.
in the mature market and competition intensifies, did the traditional retail space is very limited, popular a few years ago that "follow the trend of entrepreneurship" is already very few market. The shop is only in the pursuit of individuality in the efforts to attract customers critically; only has a distinct personality, in order to make your shop in the fierce competition in talent shows itself in competition at the same time, reduce development space.
The concept of
personalized shop originated in the United States, popular in Japan, meaning a unique style, more professional, creative shops. At present, in the existing domestic market, personalized concept can be divided into two kinds, one is commodity individuation, mainly holds the characteristics of novelty, consumers change as offbeat and stylish, personalized products such as the one and only, this paper has reported the custom dress, hand-painted leather etc.; another is the store personalized, such as emphasis on coffee the culture of Starbucks, offers exquisite supplies of Muji, these unique shops, from the cultural concepts in order to win the consumer identity.
from the two concepts of division, in 2006 worth learning from the individual entrepreneurial model has roughly the following two.
first, DIY shop is a kind of special form in recent years, the trend is more gratifying, from Taoba, silver bar to bar, bar and so on paper flower, DIY began to infiltrate into all aspects of life. And the general store is different, these small workshops to promote "DoItYourself" or "Enjoyityourself" new consumption concept, its selling point is not the product itself, but the process of making products, this is attractive place, also be the main source of profit, which also left a lot of business can be a >