Live into the stage of integration of resources entrepreneurs how to play

, from the O2O to the group purchase, now broadcast, every Internet boom are thousands upon thousands of horses and soldiers bridge. But entrepreneurs have never been so on pins and needles: "100 seeding war" has just started, the giants have entered and startups stand on the same starting line: BAT, millet, 360, unfamiliar street, micro-blog,,, sing, everybody…… They not only have the funds, content, anchor resources, but also has a huge mobile terminal on the live broadcast.

live air still, but the company still have a chance? A few days ago, Hainan joint Tencent to create a live video industry ecosystem, in addition to the Tencent cloud ecological base, first settled enterprises will take the industry and live games, and through the cooperation of three party resources focused support, through resource agglomeration effect, to live on the runway of entrepreneurship who rebuild a tuyere.



live alone business barbaric growth road to walk, but the stage of resource integration is about to begin.

entrepreneurs need to bypass is not BAT

entrepreneurs, the biggest worry is, live market ultimately belongs to BAT? Now, the most active promotion of live business is not BAT, but millet, 360, as the representative of the company, the company product promotion live under almost all are founders, spare no effort, Lei Jun, Zhou Hongyi have more than once in various situations in the millet and 360 broadcast software.

relatively speaking, BAT for the attitude of the broadcast much more cautious. Tencent is the most active, there are live under the Dragon flag, and the investment and a Betta derived from the penguins live sports broadcast platform. But even so, Tencent in the development of live platform has been relatively low-key. Now in the joint Hainan Ecological Software Park in Hainan, a direct broadcast of Ecology – Hainan has been ready to give you the office facilities and good policy, I come to provide resources, entrepreneurs who are responsible for live broadcast.


Ali and Baidu in the live is melancholy. In addition to Taobao live, Ali and live on the relationship can only be Youku potatoes live broadcast. Baidu is the Iqiyi broadcast platform claims has been small talk.

giants and startups to live together, in the field of entrepreneurs, vertical competition is needed, at the same time with the giants of the integration of resources, perhaps is a shortcut to a better.

live entrepreneurs three capital embarrassing

broadcast does not seem to threshold, but the threshold is very high industry. Business, cost, content and other resources are not required to continue to bear the burden of start-up companies. The three capital embarrassment faced by entrepreneurs also further drive further integration of resources.


1, burn out live video rather than video.