Around the WeChat ecosystem, the third party in 2015, the three major opportunities

WeChat third party, has been an important part of the WeChat ecosystem, in the construction of WeChat wisdom life has played a huge role. Although the outside world has a lot of questions about the third party WeChat, I believe that in the back of the electricity supplier, deep, wide, high landing on the implementation, WeChat is not only inseparable from the third party, but also rely on the third party.


"NPC and CPPCC" period, Premier Li Keqiang first proposed the "Internet plus" action plan in the government work report, the National People’s Congress, Tencent holdings chairman and CEO Ma Huateng also proposed the development of "Internet plus" comprehensive development of national strategies, to promote the "mobile Internet + livelihood applications" transformation of various industries. Undoubtedly, WeChat will be in the "Internet plus" plays an important role.

as early as August 2014, WeChat launched the wisdom of life, the industry wide solutions, and put the program will be more in-depth implementation of the program in 2015. WeChat third party, has been an important part of the WeChat ecosystem, in the construction of WeChat wisdom life has played a huge role. 2015, around the WeChat ecosystem, third party entrepreneurs will usher in what opportunities?

look at the entrepreneurial opportunities before they look at how they are positioning the third party.

official positioning


not only do referees and athletes, WeChat’s role is to better fulfill the client business, and the ability to commercialize the interface to do more perfect, "as for how to connect", this piece of the market space to better understand the industry of the third party to do, there are a lot of space, WeChat based on a lot of opportunities for the third party to mining and development, and a lot of WeChat business, is also very urgently need third party support to them. WeChat provides connectivity capabilities, market space by third parties to do.

third party developer positioning

WeChat third party service micro founder Sun Taoyong said that relations between WeChat and developers is a win-win cooperation relationship. At present, WeChat has initially formed a merchant shop + third + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +. In fact, WeChat just do three things, application distribution, transaction closed loop and big data. Through WeChat ads to distribute traffic entrance and application, through the WeChat payment transaction closed loop, and then through the analysis of platform accumulation and precipitation data in big data, so that more accurate, more personalized recommendation for business shop based trading system, the middle of the building, the business operators fans are handed over to third party service providers.

in my opinion, the third party service provider is the WeChat eco pathfinder. WeChat is not deliberately what the third party, nor the radical to what are handed over to the third party to do (at least not). Online shopping portal from the Jingdong, together with the public comment, beauty, the focus of the layout of the WeChat o2o+ electricity supplier, the two big territory. WeChat electricity supplier ecosystem closed >